How to PR your way out of the downturn

What are the key communications challenges & opportunities facing businesses today? I recently caught up with Tony Hynes, Sr. V.P. of Bite Communications, to get his take on how companies should be handling their communications efforts in light of the current downturn and explosion of popularity around social media. Tony sees the current challenges and opportunities on the business landscape in two distinct pieces. - Biggest challenge: Global economy. The downturn presents massive challenges to companies big and small, that we know. It's how we embrace this challenge that matters. Now is the time, Tony said, for intense focus on a company's core value proposition and market positioning. - Biggest opportunity: (also challenge) Social media. From a communication perspective, social media is a game changer for how companies communicate. "It's no longer sufficient to ... [ Read more ]

» Learn more about this video on Vator.tv «

Vator TV | August 15, 2009

Tags:. .presents. .hynes. .proposition. .changer. .downturn