blinkx

  • Holiday Inn's Webisode "Smart Show" Has Second Season

  • 00:03:16
  • Beet TV
    • Browse

Holiday Inn's Webisode "Smart Show" Has Second Season

Author: Added: 07/21/2008 Duration:196.267 The Third Act, the newly formed branded content arm of mega advertising agency Digitas, launched the second season of The Smart Show for Holiday Inn Express last week. To learn about branded online video content and how The Smart Show is shaping up in its second season, I visited Digitas VP/Creative Director Ben Jones at the Digitas New York office. The Third Act's distribution partnership with TripAdvisor could significantly expand the show's traffic. It will be interesting to watch how Web video is providing opportunities for big interactive advertising agencies to create digital, branded content. Blip.tv is publishing the show on an embeddable flash player. Disclaimer: The Holiday Inn and The Smart Show presently sponsor Beet.TV. Blip.TV publishes our videos and sells ads into our video streams. --Kelsey Blodget, Associate Producer

Beet TV | July 21, 2008Watch more videos from Beet TV

Tags:. .second. .learn. .author. .week. .online









Act   Acts   Ads   Advertising   Agencies   Agency   Arm   Associate   Author   Beet   Ben   Branded   Content   Could   Create   Creative   Digital   Digitas   Director   Disclaimer   Distribution   Duration   Expand   Express   Flash   Formed   Holiday   Inn   Inns   Interactive   Interesting   Jones   Kelsey   Launched   Learn   Mega   Office   Online   Opportunities   Partnership   Player   Presently   Producer   Providing   Publishes   Publishing   Season   Second   Sells   Shaping   Significantly   Smart   Sponsor   Streams   Third   Traffic   Tripadvisor   Vp   Web   Webisode   Week   York