Guy Kawasaki on why Twitter is key to Alltop

Internet celeb, VC talks about his blog directory, the 'flywheel' When you have 21,000 followers on Twitter, you've got a marketing engine that's pretty unique. It's no wonder Guy Kawasaki leverages Twitter to feed his new company Alltop, a news aggregator of 250-and-growing topics, from venture capital to mixed martial arts."It's the flywheel effect" with Twitter, said the indefatigable entrepreneur, investor and now author of a newly-published book, Reality Check. Guy came into the studio recently to be our guest host on Vator Box, and to be interviewed in Vator Talks, a segment in which Ezra Roizen and I interview the guest."You’re using Twitter as your network engine?" asked Ezra. "I have 21,000 employees who are helping [build and market Alltop]," said Guy, whose unrelenting enthusiasm is hard to mask ... [ Read more ]

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Vator TV | November 3, 2008