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* FCC adopts open-access rule for spectrum auction. * NEWS CORP. offer accepted for DOW JONES. * NBCU adds large selection of content to V CAST. * ARBITRON gains Media Rating Council approval. * CBS to sell ads for mobile content. Read more
* MICROSOFT will unveil online video initiatives today. * MSN VIDEO limits pre-rolls and reduces ad frequency. * THE FCC hosts digital TV transition forum. * NBC U and MICROSOFT turn ads into content with "Firebrand." * APPLE adds two new N
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* COMCAST nears release of targeted TV ads. * AT&T to launch mobile TV service in May. * GOOGLE sees further decline in ad clicks. * MTV.COM draws 1.8 million for Hills episode. * FCC lets satellite providers phase in local HD. * WARNER MUS
* APPLE unveils iTunes HD rentals directly from Apple TVs. And more! * FCC reveals bidders for spectrum auction. * MICROSOFT brings video ads to shopping carts. * WGA reaches deal with Media Rights Capital. * TOSHIBA slashes prices on HD DV
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