Dramatic Shift in Marketing Reality

Companies, marketers and advertising agencies are facing a dramatic shift in marketing realitiy - and are increasingly failing to connect with consumers. The big challenge in times of exchangeable products, the rise of social media and mature and rather brand sceptic consumers: To find new ways how to get people engaged again in products, advertising and in brands.

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YouTube | December 30, 2008

Tags:. .sceptic. .shift. .dramatic. .engaged. .exchangeable