He makes his 5 volunteers "toe the line" and then they each take a ball out of a bag; 4 white balls and a black ball. I wonder if he's a freemason. During this clip he slips the words "choose Daily Mail" into a sentence in which it doesn't really fit, and at the end he does the same with "choose page 14", which is explained at the end - taken from Something Wicked This Way Comes. He has essentially programmed the audience to choose a single word on a single page of one of a handful of newspapers. The word was influential, and it was on Page 14 of the Daily Mail.
YouTube | June 26, 2008
