Content is a monetization engine
- 00:02:45
- Vator TV
Content is a monetization engine
Rustic Canyon partner says content publishers with new production models are of interest Content isn't always king. These days, aggregation seems to be. Yet, at a time when aggregation of data, news or Web sites seem all the rage, the question does become: Do we need more people creating the original content that's being aggregated? Yes. There's always need for original content. In fact, there is an opportunity for content creators, according to one Rustic Canyon partner. "Content becomes a monetization engine," said Nathan Redmond, a partner at Rustic Canyon, down in Santa Monica, Ca., who was speaking at the AlwaysOn Venture Summit this month.There's a caveat here, however.Redmond isn't talking about any content publisher. Rather companies that have established a low-budget way to produce content are potentially investment-worthy, he suggested. "One of the ... [ Read more ]
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Vator TV | December 10, 2008
