At the start of the holiday season, the European Commission takes the opportunity to alert consumers to look out for the new clearer labelling regime which should appear widely on sunscreen bottles on the market this summer. The new labels - including a new UV-A logo or seal on bottles and a ban on misleading terms such as "sunblocker" or "total protection" - are a response to a Commission recommendation on sunscreen products adopted in September 2006. As well as alerting consumers to look for the new sunscreen labelling system so they can make an informed choice about the products they use this summer, the Commission is also seeking to remind consumers that there are several reasons why sunscreen products should be only one out of a number of measures which are necessary to protect from the UV radiation of the sun. The Commission will continue to monitor the compliance of industry with the recommendation to ensure full implementation. In order to illustrate the press communication of 14/07/08, the Audiovisual Service provides the following footage: - statement of Meglena Kuneva, Member of the EC in charge of Consumer Protection, Brussels; - consumer looking at the new norms on the internet; - consumer buying sunscreen products in a perfume shop; - holiday makers putting on sunscreen cream at the sea side, Spain.