Sacha Baron Cohen has sashayed into London's Leicester Square to promote his latest movie. The Borat and Ali G creator hit the red carpet at the premiere of Bruno in character as the camp Austrian TV presenter. He donned a outrageous version of a Queen's guard's uniform and arrived followed by a similarly dressed marching band. The look was completed with tight black leather hotpants, a midriff-baring red military-style top and knee-high boots. Standing on a podium, Baron Cohen and his entourage kept still as the National Anthem was played - then broke into frantic dance moves when the music changed to techno. Bruno - blond fringe poking out from beneath a bearskin hat - wailed: "What's up London? The Austrians have finally invaded. Let's hear it for my soldier boys. Danke schoen for coming to my premiere today. It's great to see so many D-listers." The star-studded guest list included Jo Wood, Fay Ripley and Nigella Lawson, who revealed she had known Baron Cohen since he was "very young". Bruno's latest outing follows the comic actor's stunts at the MTV Movie Awards in the United States. Skimpily dressed and suspended on a wire with a pair of angel wings, he landed on Eminem while baring his naked backside. The rap star appeared to storm out of the ceremony but the incident is now believed to have been a skit.