blinkx

  • British Troops Autobahn

  • 00:01:10
  • Metacafe
    • Browse

British Troops Autobahn

Due to the increased risks that British Troops take whilst on operations, they find it difficult adjusting to the risk thresholds of normal civilian life, particularly when on the road where they drive faster and more recklessly. In fact they are twice as likely to die on the road as civilians. Consequently, the British Army commissioned Golley Slater to create a campaign in an effort to alter the behaviour of British troops when they return home from active service. Tagline: Drive carefully. You're tough, but you're not invicible Released: July 2008 Advertiser: The British Army Agency: Golley Slater Creative: David Abott, Phil Hickes, Paul Williams Production Company: Academy Films Ranked 3.68 / 5 | 1,228 views | No comments Click here to watch the item Submitted By: business.garden Tags: British Troops Autobahn Marketing Commercials Ads Spot Pub S�curit� Routi�re Roads Safety Accidents

Metacafe | July 17, 2008Watch more videos from Metacafe

Tags:. .david. .create. .die. .business. .commercials











Academy   Accidents   Active   Adjusting   Ads   Advertiser   Agency   Alter   Army   Autobahn   Behaviour   British   Business   Campaign   Carefully   Civilians   Click   Commercials   Commissioned   Company   Consequently   Create   Creative   David   Die   Difficult   Drive   Due   Effort   Fact   Faster   Garden   Hickes   Increased   Item   July   Marketing   Normal   Operations   Particularly   Paul   Phil   Pub   Ranked   Recklessly   Released   Return   Risks   Roads   Safety   Service   Slater   Spot   Submitted   Tagline   Tags   Thresholds   Tough   Troops   Twice   Whilst   Williams