At the Web Innovators Group 14th edition in Boston we met with Chris Keller and Todd Galloway founders of Fafarazzi.com a fantasy celebrity league. Fafarazzi lets users select a ten celebrity roster and then any mention of that celebrity in the entertainment news gets you points. For example, if Paris Hilton is on your roster and is mentioned in the news, then your team gets points For the male demographics Chris and Todd have also launched Dirt Locker a fantasy league which follows athletes and all of their publicity off the field. With Michael Vick or Joe Crawford in your league, you'd be ruling it. Chris and Todd talked to us about their business model, financing and future. For future expansion internationally and into other fantasy games, go to Fafarazzi's blog .