Bonobos seeks to be the Zappos of pants
- 00:09:12
- Vator TV
Bonobos seeks to be the Zappos of pants
CEO Andy Dunn introduces Polo shirt line and says the retailer is on track to hit $5-$6 mln in sales In the old days (or pre-commercialization of the Internet), the idea of buying clothes, particularly pants, without the tactile experience of trying them on probably seemed a tough concept to grasp. But that's slowly changing. Bonobos, a two-year-old Manhattan-based designer and retailer of casual and dress trousers for men is proving that buying pants online is something men really enjoy doing. After all, they're not exactly the type that like to go to malls. The trick was coming up with trousers with a great fit. The pants have been selling so well (12,000 in the first year of operation), the company this week is launching its new Polo line of shirts selling for $69.But the signature items at Bonobos are ... [ Read more ]
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Vator TV | September 8, 2009
