Why Jason Green of Emergence Capital invested in Maxplore, an app built on top of Force.com In this segment, Bambi Francisco interviews Jason Green,co-founder of Emergence Capital which is a Silicon Valley based venture capital firm. (Here is the edited version of the interview) BF: We're talking about a company called Maxplore which is what you recently invested in and during this time it's a surprise that any VC actually had the conviction to make an investment. So what was it about Maxplore that was so intriguing that made you put in $2 million dollars?JG: It's our most recent investment. We are very proud of this investment. It was actually a year long process of identifying Maxplore because we worked with Salesforce to identify the leading application being built on top of their platform called Force.com. ... [ Read more ]