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Betting on the gaps in Salesforce's suite

Why Jason Green of Emergence Capital invested in Maxplore, an app built on top of Force.com In this segment, Bambi Francisco interviews Jason Green,co-founder of Emergence Capital which is a Silicon Valley based venture capital firm. (Here is the edited version of the interview) BF: We're talking about a company called Maxplore which is what you recently invested in and during this time it's a surprise that any VC actually had the conviction to make an investment. So what was it about Maxplore that was so intriguing that made you put in $2 million dollars?JG: It's our most recent investment. We are very proud of this investment. It was actually a year long process of identifying Maxplore because we worked with Salesforce to identify the leading application being built on top of their platform called Force.com. ... [ Read more ]

Vator TV | March 27, 2009Watch more videos from Vator TV

Tags:. .forcecom. .greenco. .salesforce. .bambi. .intriguing