Be the Muhammad Ali of innovation

Stay nimble on your feet and dance around to see what's around you, both punches and opportunities Harald Neidhardt, CMO and co-Founder of Smaato, has had two decades of experience in the marketing industry. With his mobile advertising startup, Neidhardt is looking to put his online marketing know-how to work. Here are his lessons learned about marketing and how he's applying it to the mobile world. BF: What are the lessons you've learned? HN: Well, I think first of all if you start a company, you have to follow your dream, your gut feeling, and mostly your passion. People either honor your passion or you can only work so much if you are really passionate for one topic. And I think that is what is driving most of the energy you have and need. So, one of the things you ... [ Read more ]

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Vator TV | January 6, 2009

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