Banning misleading labels in Europe

Food labels in Europe can no longer lure consumers with claims such as '99% fat free' or 'Lose 5 kg in one week'. Under a new European Regulation on nutrition and health claims, which came into force on 1 July 2007, consumers must be given reliable information, and only scientifically substantiated claims may be used. This report illustrates the situation today, now that the new legislation is being applied.

European Commission | October 22, 2007

Tags:. .substantiated. .misleading