Automotive Mktg. Report Suggests Media Engagement Matters

A recent automotive marketing report from Experian Research Services and KMR Group suggests that cross platform media planning and buying should incorporate ad technology and consumer media engagement dimensions. Geoff Wicken, TGI global product development director, KMR Group, speaks about the two major trends in communications planning. www.smrb.com/study/default.aspx?c=Compose+MME

Metacafe | March 8, 2008

Tags:. .marketing. .communications. .should. .media. .services