Adobe & Time Warner Announce Video Aliance: MediaBytes with Shelly Palmer March 3, 2009

Adobe and Time Warner are expected to form a video partnership. While plans are unknown, the deal most likely relates to digital rights management, measurement and monetizing content. The deal could spur multi-platform distribution methods Jeff Bewkes hinted at during a recent Ad Age interview. It is also the first sign that media companies are [...]

MediaBytes with Shelly Palmer | March 3, 2009

Tags:. .monetizing. .palmer. .spur. .hinted. .shelly