Ad Council and C-Change Reveals Simple Steps in Reducing Your Cancer Risk!

According to a survey released today by C-Change, a national cancer coalition of key leaders from the government, business and non-profit sectors, Americans are not aware of the important role they play in cancer prevention. Conducted in January 2008, the survey focused on American attitudes and behaviors about cancer prevention and found that: More than half of Americans say they are aware of potential cancer risks, but they are unaware of ways in which they can reduce their risk. Additionally, less than half believe they can make a real difference in protecting themselves against cancer. Only 33 percent of Americans have discussed ways to reduce their cancer risk with a doctor or healthcare professional during the past year. In an effort to address these findings, C-Change is leading an initiative to encourage clear, consistent communication about the importance of understanding cancer risks and taking steps to reduce individual risk. C-Change is providing its member and other stakeholder organizations (www.c-changetogether.org) with a new series of consumer research-based and tested messages about cancer prevention and early detection. The objective is to provide Americans with uniform messaging from multiple organizational sources that will motivate them to take steps to reduce their risk for cancer. To view Multimedia News Release go to, http://www.prnewswire.com/mnr/adcouncil/32538/

Icyou | June 11, 2008

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