A Different Kind of Boss - Ernst Prost Takes a Swipe at Other Business Leaders
- 00:05:41
- DW-World
A Different Kind of Boss - Ernst Prost Takes a Swipe at Other Business Leaders
Ernst Prost is a rarity among businessmen. He openly promises that, if times got tough, he would sell his castle before laying off his employees. He says his 450 "co-entrepreneurs" are responsible for his company's success. Prost's firm Liqui-Moly produces car-care products like lube oils and additives. It has a turnover of more than 230 million euros a year -- in spite of the economic crisis and the pressure from larger competitors like Esso and Shell. Ernst Prost may be successful, but he certainly doesn't mince his words. He's taken out ads saying that the current economic crisis was sparked by power, greed and fear, and that those aren't qualities businesspeople should aspire to. Reporter Marion Hütter paid a visit to Liqui-Moly and spoke with the firm's employees about their unusual boss.
DW-World | June 9, 2009
