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Blip
Video Job Branding: Demo at the NACE conference in New Orleans
Video Job Branding: Demo at the NACE conference in New Orleans
Peter Young demonstrates to a couple conference attendees how Job Branding with video works. Instead of ineffective “traditional job descriptions” that have plain old requirement and duties, Peter recommends “Job Branding” comprehensive profiles instead, he often refers to these as “virtual job shadow” profiles. Job Branding is created by interviewing the people doing the job and learning from them what the job “is” and details of the day-to-day work. Interviewing employees and converting these responses into text and video testimonials / day-in-the-life comprehensive profiles is much more effective, says Peter. Much like employment branding that represents the employer value proposition; job branding delivers highly targeted messages at the job-specific level – that will provide an added boost to recruiting efforts. The mix of text and video will bring your career opportunity to life for potential candidates, demonstrating real life look at the job, job branding allows companies to convey authentic messages to targeted candidate audiences while creating excitement and energy. Gen Y, especially is advertising averse and if the message is not authentic, then Gen Y will shy away. Peter advises to add the video your career site, like at Toyota and New Life , and sharing the link in your email communication with candidates and adding a link to the video on your job posting too. In addition, Peter’s firm offers three ways to reach candidates. First, via a subscription career exploration service used by high schools since 2000 called www.VirtualJobshadow.com . Second, via a new college career exploration video social networking site called www.SeeTheJob.com . And third, via the “Career Corner Video Network,” which publishes/posts over 50 video partner websites. The “ Career Corner Video Network ” works via a Content Syndication Platform the posts the video and provides reporting. CCD also does the search engine optimization so the Job Branding Profiles. In his demo child care teacher is heighted as a top result on Blinkx , Metcafe , Google , Yahoo, and YouTube. Bright Horizon, a Fortune 100 Best Companies to Work For, also added the video to their site via a custom video player.
Blip | June 2, 2008
