80 Years of Tempo – an international brand celebrates

In January 1929, Nuremberg paper manufacturer Oskar Rosenfelder registered a patent for a handkerchief in Berlin. Its special feature was that it was made from paper, to be thrown away after use. Although the great depression began just afterwards, the new product was a success. But Rosenfelder didn’t profit from it. He was Jewish and had to flee Germany in 1933. His factory and brand name were acquired by Gustav Schickedanz of the Quelle mail order company in 1935. The firm continued to flourish and Tempo became the epitome of Germany's post-war economic miracle. In 1994 it was bought by US concern Procter&Gamble and a Swedish cosmetic multinational, owns the rights. 460 employees are employed at the factory in North Rhine Westphalia, which delivers 9 million packets of tissues daily to more than 40 countries. Holger Trzeczak presents this international brand.

DW-World | February 3, 2009

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