| blinkx AdHoc Behavioral Targeting » |
Patented Technology
blinkx uses unique speech and visual analysis, as well as patented concept recognition technology, to understand video better than any other platform in the market. This ability to infer meaning and identify ideas within the content itself, rather than simply relying on metadata, means that blinkx understands exactly what the user is watching and can track content consumption patterns over time. Our knowledge of viewers' interests enables us to place the right ad, at the right time, in front of the right person.
Unparalleled Targeting
blinkx Behavioral Targeting tracks which videos users are watching across our site. This tracking is blind. Based on the kinds of content a user has consumed, blinkx compiles a detailed, multifaceted evaluation of the user's interests and habits. Utilizing this careful behavior analysis, blinkx matches the user to one or more Predefined Behavioral Profiles. blinkx can then serve ads to users that are aligned to their past viewing habits and interests, regardless of the kinds of content they might be watching right now. blinkx's unique technology gives us accurate insight into our users' interests, so we can serve the most relevant ads to the most appropriate audience.
» Click here to view the AdHoc Behavioral Targeting PDF
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Targeting Options
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Predefined Behavioral Profiles
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