| blinkx AdHoc » |
AdHoc is the first contextual advertising platform for online video, designed to enable blinkx’s media partners to place highly relevant advertising against their video content on the Web. Click here for a PDF overview of the blinkx AdHoc platform.
Just as Google’s AdSense transformed advertising on the Text Web, blinkx’s AdHoc platform will revolutionize video advertising by matching compelling, customized, TV-style ads to audiences on the Video Web.
The AdHoc platform is unique because it was built from the ground up to address rich media, resulting in more effective marketing for advertisers, higher monetization for content owners, and, most importantly, a useful, non-disruptive experience for users.
Unlike other solutions that merely cobble together technology designed for Text Web banner advertising and apply it to the entirely new medium of the Video Web, AdHoc leverages blinkx’s patented speech-to-text transcription and visual analysis technology to understand video content more thoroughly and effectively than any other service today, and can therefore dynamically place the most pertinent advertising against it.
Online video presents an extremely attractive opportunity for advertisers and media companies: targeted distribution with the potential for immediate action, and the availability of real-time metrics to assess the effectiveness of a given campaign.
blinkx’s AdHoc platform offers content partners and advertisers a unique value proposition — video advertising which combines the emotive power of TV promotion, with the relevance and utility of contextual search advertising. This is an exciting prospect, not only in terms of enhancing viewer experience, but also in increasing the effectiveness of campaigns.
In addition to its unrivalled relevance, the AdHoc platform offers media companies and advertisers the most flexible solution for customizing the timing and appearance of video ads, with options that include pre-, post- and mid-roll placement, as well as dynamically-selected banners, in-video mini-banners and a unique, post-roll catalog view. Partners can even select which ad databases to leverage – their own, the blinkx AdHoc platform, or even external ad systems, such as Google’s AdWords.
Read the Lionsgate Entertainment case study to see AdHoc in action!
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blinkx AdHoc delivers ads for relevant products and services while you watch videos
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