| blinkx AdHoc » |
blinkx AdHoc is the first contextual advertising platform for online video, designed to place highly relevant ads against TV and video on the Web. Click here for a PDF overview of the blinkx AdHoc platform.
Just as Google's AdSense transformed advertising on the Text Web, blinkx's AdHoc platform will revolutionize video advertising by matching compelling, customized, TV-style ads to audiences on the Video Web.
AdHoc is unique because it was built from the ground up to address rich media, resulting in more effective marketing for advertisers, higher monetization for content owners and, most importantly, a useful, non-disruptive experience for users.
Unlike other solutions that merely cobble together technology designed for Text Web banner advertising and apply it to the Video Web, AdHoc leverages blinkx's patented speech recognition and visual analysis technology to understand video content more thoroughly and effectively than any other service today, and can therefore dynamically place the most pertinent advertising against it.
Online video presents an extremely attractive opportunity for advertisers and media companies: targeted distribution with the potential for immediate action, and the availability of real-time metrics to assess the effectiveness of a given campaign.
blinkx's AdHoc platform offers content partners and advertisers a unique value proposition — video advertising which combines the emotive power of TV promotion with the relevance and utility of contextual search advertising. This is an exciting prospect, not only in terms of enhancing viewer experience, but also in increasing the effectiveness of campaigns.
In addition to its unrivalled relevance, the AdHoc platform offers media companies and advertisers the most flexible solution for customizing the timing and appearance of ads within our premium video content, with options that include pre-, post- and mid-roll placement, as well as dynamically-selected, contextual overlay banners and a unique, story-telling unit known as the Un-roll.
Click here to see our ad formats in action!
Read more about our recent campaigns here:
Lionsgate Entertainment
Jack in the Box
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