Article

blinkx Takes Viewers on a Cross-Country Road Trip With Footage From the Notorious Gumball 3000 Rally

06 May 2009

Get your motor running at www.blinkx.com

SAN FRANCISCO, CALIF. – May 6, 2009 – blinkx, the world’s largest video search engine, today announced a new partnership with Gumball 3000. Dozens of clips from the lifestyle brand’s annual Gumball 3000 Rally are being made accessible at www.blinkx.com as they become available. Leveraging its unique AdHoc platform, blinkx will also place contextually relevant advertising against these videos, and share resulting advertising revenue with Gumball 3000.

Founded in 1999 by Maximillion Cooper, Gumball 3000 has made a name for itself as both an established global lifestyle and entertainment group, and the organizer of an annual 3,000-mile international auto rally. The Gumball 3000 Rally, now in its 11th year, takes place on public roads and attracts participants from all over the world, including popular figures from sport, film, and music. This year’s “Coast to Coast” event will span the United States, with 120 cars starting their engines in Los Angeles, California and driving seven full days to the finish line in Miami, Florida. Tony Hawk, David Hasselhoff, and Bam Margera are among those signed on as drivers.

“With some of the biggest names around the world driving the most exotic, extravagant cars imaginable, the Gumball 3000 Rally is without a doubt a must-see event,” said Suranga Chandratillake, CEO and founder, blinkx. “We’re pleased to add such exciting footage to our index, and think our users will relish going along for the ride.”

“This year’s ‘Coast to Coast’ road trip adventure should be among the most incredible rallies yet,” said Maximillion Cooper, founder and CEO, Gumball 3000 Group. “We’d like as many people as possible, on and off course, to be able to experience this unique event, which is why we’re so pleased to partner with blinkx. The video search engine has provided us with an effective way to share our programming with an even greater audience than previously possible.”

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to find rich media on the Web. The company has made more than 450 partners and indexed over 35 million hours of video and audio content to date.

About blinkx

blinkx plc (LSE AIM: BLNX) is the world's largest and most advanced video search engine. Today, blinkx has indexed more than 35 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx's founders set out to solve a significant challenge – as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx's patented search technologies listen to – and even see – the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world's most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.

Press Contacts for blinkx:

Tim Turpin
Sparkpr
+1 (415) 321 1894
tim.turpin@sparkpr.com

Nicole Love
Marlin PR
+44 207 869 8328
Nicole.love@marlinpr.com

NOMAD for blinkx
Charles Lytle
Citi

Press Contacts for Gumball 3000:

Jessica Rees-Middleton
Gumball 3000 Limited
+1 (202) 386-2852
jmiddleton@gumball3000.com