Article

blinkx Partners with Encyclopaedia Britannica to Bring Users Fascinating Videos

20 Feb 2008

Compelling videos covering Aardvarks to Zephyrs available at www.blinkx.com

SAN FRANCISCO, CALIF. - February 20, 2008 - blinkx, the world’s largest video search engine, today announced a partnership with Encyclopaedia Britannica, Inc. (www.britannica.com), a worldwide leader in reference, education and learning. Britannica’s online video content is now more easily accessible than ever before at blinkx.com. Under the terms of the agreement, blinkx will leverage its AdHoc platform to place contextually relevant advertising against the footage, and will share resulting advertising revenue with Encyclopaedia Britannica Inc.

With its editorial operations overseen by some of the world’s most distinguished scholars, Britannica is a trusted source of information on a vast range of subjects. Viewers will now be able to easily access Britannica footage on many topics, from the atomic bomb to lemming migration along the Norwegian coast, all through blinkx.

“We’re delighted to partner with a company with the prestige and commitment to excellence of Encyclopaedia Britannica,” said Suranga Chandratillake, founder and CEO, blinkx. “The Internet is a powerful mechanism for education and democratizing access to information. It’s exciting to bring such compelling content to our users’ fingertips.”

“Britannica’s video assets deserve the widest possible exposure, and blinkx has developed an innovative way to help us accomplish that,” said Dan Smith, a senior vice president at Encyclopaedia Britannica, Inc. “We’re very happy to be working with them to spread the word.”

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 220 partners and 18 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech-recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.

About blinkx

blinkx plc (LSE AIM: BLNX) is the world's most comprehensive video search engine. Today, blinkx has indexed more than 18 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx's founders set out to solve a significant challenge - as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx's patented search technologies listen to - and even see - the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world's most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.

About Encyclopaedia Britannica

Encyclopaedia Britannica, Inc. (www.britannica.com) is a leader in reference and education publishing whose products can be found in many media, from the Internet to cell phones to books. A pioneer in electronic publishing since the early 1980s, the company also still publishes the 32-volume Encyclopaedia Britannica, along with services such as Britannica Online School Edition and new printed products such as Britannica Student Encyclopedia, which are available online at http://store.britannica.com. Britannica’s editorial operation is overseen by some of the world’s most distinguished scholars. The company makes its headquarters in Chicago.

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