Article to Distribute "Prom Queen: Summer Heat," the Spinoff Series of Emmy-Nominated Broadband Drama, "Prom Queen"

30 Aug 2007

blinkx signs partnership with Michael Eisner’s Vuguru to broadcast network-caliber series online

SAN FRANCISCO, CALIF. - August 30, 2007 - blinkx, the world’s largest video search engine, today announced a content agreement with Vuguru, Michael Eisner’s independent new media studio. Under the terms of the agreement, blinkx will host and distribute the sequel to the successful Web drama, “Prom Queen” which debuted in April, and will share revenue with Vuguru based on number of views.

Effective today, “Prom Queen: Summer Heat” will be available for free at, with new two-minute episodes appearing daily during the series’ run.

“We’re delighted to be partnering with Vuguru to distribute this pioneering content to audiences on the Web,” said Suranga Chandratillake, founder and CEO, blinkx. “This is high-quality, addictive drama that was produced exclusively for online viewing, in a format that has proven tremendously successful in the new media landscape - more than 15 million people watched the first series when it premiered in Spring.”

“It was a natural choice to partner with blinkx to distribute our programming to audiences worldwide,” said Jane Hu, Vuguru. “blinkx demonstrates vision and delivers cutting-edge technology in online video distribution.”

New episodes of “Prom Queen: Summer Heat” will appear daily over a three week period at, and the entire series will be fully searchable as part of the blinkx index after airing. “Prom Queen” was viewed by over 15 million people during its original run. Prom Queen was produced with Big Fantastic. The series was a huge success and considered a pioneer in scripted Internet drama.

About blinkx

blinkx (London AIM: BLNX) is the world's most comprehensive video search engine. Today, blinkx has indexed more than 14,000,000 hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx's founders set out to solve a significant challenge - as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx's patented search technologies listen to - and even see - the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world's most frequented sites. blinkx is based in San Francisco and London. More information is available at

About Vuguru

Vuguru is a new media studio for Michael Eisner's The Tornante Company. The studio produces and distributes innovative story-driven content for current new media and emerging platforms. Vuguru’s production of “Prom Queen” is the first of many shows developed and produced by the studio. Privately held, The Tornante Company makes investments in and incubates companies and opportunities in the media and entertainment space. Tornante holds ownership stakes in Veoh Networks and Team Baby Entertainment.

blinkx Media Contact:

Tim Turpin
+1 (415) 321 1894

Vuguru Media Contact:

Adam Schiff/Justine Sacco
Dan Klores Communications