Article

blinkx is Crack Cocaine

28 Mar 2006

By Editorial Staff, Revverberation: The Unofficial Revver Blog

Wow. Until now, I hadn't spent a lot of time with blinkx (note that it's blinkx.tv), and it's strangely addicting.

First a warning. Don't get trigger happy and upload your Revver videos to Blinkx. The RevTag doesn't stick when Blinkx converts Quicktime to Flash (as I expected since Google and YouTube are also guilty of this). Presumably The BlinkxRevver partnership will address this creatively. Since one of the unique features about Blinkx is that one video rolls into the next seamlessly, I'm going to be interested to see if the Revver ad stops this flow or "sticks" for a certain duration. Bottom line, let's see how this is addressed because you can risk wasting your time and giving away your stuff for free. Even if you download a Revver video with the tag and upload it to Blinkx, the ad goes away.

Four things I especially like about Blinkx:

1) The uploading tool is far easier than any other video site. It's like uploading photos- you can put several in at once. And the tagging requirements are minimal. I hope Revver can immitate it.

2) Here's the incredible feature of Blinkx that has my jaw dropping. It actually converts the images and audio to searchable text. Example: I uploaded "America's Funniest Bloopers" but accidentally typed "America's Funniest Bloppers." It doesn't matter. No sooner had I uploaded it, the search for some of the intro narration surfaced the video. That attribute alone transforms Blinkx from a video portal to a killer application- it's what Google Video should be.

3) The Blinkx user interface is a differentiator. When one video ends another begins. It's very easy to sit back and get consumed like you would watching the boob tube... only it's YOUR choice what you watch. This takes a while to get used to, but I enjoyed watching some clips on the keyword "video." I watched a few interesting podcasts of people reviewing new video gadgets at a tradeshow. Then another starts unless you stop it. You can also customize your own "SelfCast" based on channels you set.

4) Finally, I forgot until now about the major quality difference between Quicktime and Flash (although download speed has always favored Flash). The quality of AFV is far superior in Flash thank Quicktime.

See for yourself:
AFV on Revver (Quicktime)
AFV on Blinkx (Flash)

Blinkx has something called Pico (which is featured on the blinkx.COM site). This 1MB download (Windows only) gives you a search bar that provides different types of media content- news, video, web, images, and even communities like MySpace.com.

Blinkx has set a high bar for Google Video, and I wouldn't be surprised if Google decides to buy Blinkx instead of cooking up something else.

Maybe I'm in the "honeymoon" phase, but I'm jazzed about this Blinkx and Revver relationship. I still hope that Revver will evolve itself as a portal for unique content creators, since it will be very easy for Revver creators to get lost on Blinkx, just as we might in Google or YouTube (even if a lot more people watch my videos on the latter)... there's just WAY too much stuff there. And I hope the Revver technical team can borrow from some of the brilliant advancements of Blinkx- user interface, flash, search features, uploading tools.