LONDON -(Dow Jones)- Video search engine company Blinkx PLC (BLNX.LN) Tuesday signed its largest deal to date, with Ask.com (IACI), one of the world's largest internet search engine firms.
Ask.com, a subsidiary of Nasdaq-listed IAC/InterActiveCorp, will use Blinkx video search engine technology on its web site, giving it access to more than 12 million hours of audio and video content.
Blinkx - which hopes to become the Google Inc. (GOOG) of the Internet video- search engine market - will earn revenues for each search that Ask.com users undertake, as well as from advertising when users visit media partner sites.
Ask.com customers will be able to search for news clips, music videos and other television content by accessing a Blinkx search box on the Ask.com website.
Blinkx - which listed on London's Alternative Investment Market in May - now works with three of the top five internet search providers, including MSN and AOL, and has partnered with Google's own popular Internet video site YouTube.
Blinkx claims it's the world's largest video search engine and is looking to profit from video advertising spending, which research firm eMarketer estimates will top $2.9 billion in the U.S. alone by 2010.
It has already struck deals with 130 media companies, including NBC, Viacom Inc.'s (VIA) MTV, HBO and YouTube.
The Cambridge, U.K. and San Francisco-headquartered company is comprised of the Blinkx.com Internet portal and consumer search technology which has demerged from Autonomy Corp (AU.LN), carrying more than $150 million in research and development funds.
Blinkx also plans to introduce new products such as broadband TV and online transaction hijacking technology to help the online advertising sector.
At 0713GMT shares in Blinkx traded up 1.75p, or 3.6% at 50.25 pence in a broadly higher London market.