Media group which owns 28 newspapers and satirical news website the Daily Mash will join Premium News Network
ITN has signed up Iliffe News & Media, which owns 28 newspapers including the Cambridge Evening News, and satirical news website the Daily Mash to its ad-funded video news service.
The deal will see Iliffe take a video package of UK, world, sports, entertainment and business news that will run on the 24 websites across its newspaper portfolio. Contextual advertising will run around video content and will be delivered by blinkx, which splits revenues with ITN and partner publishers.
Iliffe is the second regional publisher to join what ITN calls its Premium News Network, following in the footsteps of Midland News Association, which owns more than 20 titles including Wolverhampton's Express & Star, which has national digital deals with Daily Mail & General Trust's Mail Online and Richard Desmond's Express Newspapers.
ITN has also struck a deal with the Daily Mash, the satirical news website launched in 2007 by two journalists from the Sunday Times and the Scotsman, which will take a video package of entertainment and sports content to complement its news output.
"The addition of two new partners extends the reach of the Premium News Network creating a larger network of websites for advertisers to reach attractive audiences globally," said Mark Browning, the managing director of ITN Productions. "For ad planners it streamlines campaign planning because using blinkx video on demand means there is a single contact for ad sales, content and technology."