SAN FRANCISCO, CALIF. - January 30, 2008 - blinkx, the world’s largest video search engine, today announced new partnerships with some of the world’s leading how-to video sites, including ExpertVillage.com, Growing Wisdom and HowTo.tv, to offer users thousands of self-improvement videos. Through these partnerships, viewers now have an extensive library of visual aides to help them master a wide range of skills, from the basic (e.g. brewing the perfect cup of tea) to the extreme (e.g. fighting off a bear). Leveraging its unique AdHoc platform, blinkx will also place contextually relevant advertising against these videos, and share resulting advertising revenue with the partners.
“How-to videos are in high demand right now. Most adults are strong visual learners, making this type of programming extremely useful when tackling something new,” said Suranga Chandratillake, founder and CEO, blinkx. “We are thrilled to offer these instructional videos to users via blinkx’s easy-to-search and share platform.”
Click here to view blinkx’s fun sample of how-to videos, or visit www.blinkx.com/blinkxHowtos, to learn how to:
• Cheat at poker
• Pick a lock
• Beat video games
• Self-tan safely
• Give yourself a pedicure
• Play beer pong
• Poach eggs
• Make the perfect cup of tea
• Teach a child how to ride a bike
• Potty train
• Fight a bear
• Buy a snake
As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 220 partners and 18 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.
blinkx plc (LSE AIM: BLNX) is the world's most comprehensive video search engine. Today, blinkx has indexed more than 18 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx's founders set out to solve a significant challenge - as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx's patented search technologies listen to - and even see - the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world's most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.
About Growing Wisdom
Hosted by well-known New England meteorologist and horticulturist David Epstein, Growing Wisdom is a weekly online video site presenting hands-on gardening advice and inspiration for home gardeners. The Growing Wisdom Web site contains compelling articles, podcasts and blogs that provide timely, week-by-week instruction on topics such as flower and vegetable gardens, lawn care and garden pests. www.growingwisdom.com
Producing brand funded on-demand video for brand owners HowTo.tv offers a unique way to reach a target audience with brand funded content, wherever the audience happens to be. Giving brands the opportunity to provide advice and cultivate relationships with their consumers at the right time, in the right place and right situation to be influential. HowTo.tv offers cost-effective broadcast media marketing solutions for online advertising, direct marketing, social networking and brand customer relationship management. www.howto.tv
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