SAN FRANCISCO, CALIF.—July 6, 2010—blinkx, the world’s largest video search engine, today announced partnerships with Food Wishes, Weelicious, Feed Me Bubbe and Cooking with Cathy to offer users a wide range of cooking-related programming that is sure to please every palate. Through the partnerships, content will be fully searchable and viewable at www.blinkx.com. Leveraging its unique AdHoc platform, blinkx will also place contextually relevant advertising against the videos and share resulting advertising revenue with the partners.
All four partnerships serve up deliciously useful and entertaining content. Created by John Mitzewich, a chef with over 20 years of experience, Food Wishes aims to teach people to cook, one video recipe at a time. Weelicious was founded by Catherine McCord, a former model now mother of two, to offer parents healthy and tasty meal ideas to make cooking fun for the whole family. Feed Me Bubbe combines a Jewish grandmother’s kosher recipes with heartwarming stories and life lessons. Cooking with Cathy’s Cathy Lentine brings generations of family cooking traditions into the kitchen and shares popular recipes that are sure to please everyone.
“We’re delighted to make cooking interactive and fun through the new video content now available on blinkx.com,” said Suranga Chandratillake, founder and CEO, blinkx. “Everyone from gourmands to the kitchen novice can easily find and watch these highly useful and entertaining videos.”
“Food Wishes features recipes and cooking tips from a wide variety of different cuisines,” said John Mitzewich, chef and founder of Food Wishes. “blinkx is the perfect vehicle for our content because it allows users to easily access and engage with our instructional videos, no matter what they're looking for.”
As the pioneer in video search technology, blinkx has built a reputation as the smartest way to find rich media on the Web. The company has made more than 720 partners and indexed over 35 million hours of video and audio content to date.
blinkx plc (LSE AIM: BLNX) is the world's largest and most advanced video search engine. Today, blinkx has indexed more than 35 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx's founders set out to solve a significant challenge – as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx's patented search technologies listen to – and even see – the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world's most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.
About Food Wishes
Foodwishes.com is home to the web's largest collection of independent, original video recipes. These short, easy-to-follow recipes offer a unique blend of culinary instruction offered in an engaging, entertaining, and humor-filled format that's helped Chef John earn the reputation as the Internet's leading cooking teacher. Unlike almost all other video recipe resources online, the award-winning content on Foodwishes.com focuses on the food – not the chef. In addition to the video itself, each post features an in-depth article, beautiful photography, and interactive comment section where Chef John engages his audience in a lively give and take.
Catherine McCord is a model, actress and mother-of-two. She launched Weelicious in 2007, providing a solution to parents’ hectic lives by showing them how to cook recipes that are kid-friendly, quick and nutritious. With a background at New York City’s prestigious Institute of Culinary Education, and a passion for food, Catherine has developed recipes that appeal to a range of ages – from infants starting on solid foods, to school kids and adults. Weelicious focuses on educating kids and involving them in the process with how-to cooking videos featuring her 3-year-old son, Kenya, and 1-year old daughter, Chloe. With a new recipe or tip debuting daily, Weelicious is a wealth of information for parents, and a visual delight for foodies of any age.
About Feed Me Bubbe
Feed Me Bubbe, developed by grandmother and grandson duo Bubbe and Avrom, brings back the feelings, memories, and tastes of going to grandma’s house. Each episode features a single recipe with a story and a Yiddish word of the day. Feed Me Bubbe is known and loved all over the world and has been featured on ABC World News, The Wall Street Journal and in the PBS FRONTLINE documentary, “digital_nation”. No matter what your background is, Bubbe is ready to adopt you in your own kitchen.
About Cooking with Cathy
Cooking with Cathy is a 30-minute locally produced cable program taped in the northern suburbs of Detroit, MI. Hosted by Cathy Lentine, the show focuses on traditional and modern Italian American and Mediterranean cuisine, with a dash of her own family's touches to the recipes.
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