SAN FRANCISCO, CALIF.—August 10, 2010—blinkx, the world’s largest and most advanced video search engine, today announced a partnership with Source Interlink Media, the premier source of special interest media in the United States. Through this partnership, thousands of videos from MOTOR TREND and DIRT RIDER will be fully searchable and viewable at www.blinkx.com. Leveraging its unique AdHoc platform, blinkx will also place contextually relevant advertising against the videos and share resulting advertising revenue with Source Interlink Media.
Source Interlink Media (SIM) is dedicated to building media properties that deliver exceptional content and help viewers interact with their real-world passions and interests. From the latest road tests, to auto show coverage, to highlights from MOTOR TREND’s renowned “Of the Year Awards”, automotive and motocross aficionados can now find and watch these high quality videos from MOTOR TREND and DIRT RIDER at blinkx.
“The beauty of online video is that there is something for everyone, no matter your niche or interest, and it’s certainly the case when it comes to cars and extreme sports,” said Suranga Chandratillake, founder and CEO, blinkx. “We’re delighted to partner with SIM to expand our library with videos from MOTOR TREND and DIRT RIDER, two of the most well-known brands in their respective industries.”
“Our goal is to reach enthusiast communities everywhere through our portfolio of magazine, Internet and home entertainment content,” said Jacqueline Blum, senior vice president, Business Development, Source Interlink Companies, Inc. “blinkx’s unique technology and advanced search capabilities give auto enthusiasts and action sports fans everywhere another opportunity to watch our video content online with ease.”
As the pioneer in video search technology, blinkx has built a reputation as the smartest way to find rich media on the Web. The company has made more than 720 partners and indexed over 35 million hours of video and audio content to date.
blinkx plc (LSE AIM: BLNX) is the world's largest and most advanced video search engine. Today, blinkx has indexed more than 35 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx's founders set out to solve a significant challenge – as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx's patented search technologies listen to – and even see – the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world's most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.
About Source Interlink Companies, Inc.
Source Interlink Companies, Inc., a recognized provider of targeted media and marketing services, is a leading U.S. distributor of home entertainment products and services and one of the largest publishers of magazines and online content for enthusiast audiences. Source Interlink Media, LLC, creates and publishes content of interest to a broad range of enthusiasts through various media, including 70 publications, 90 websites, 65 events, wireless, television, radio and 800 branded products. For more information, visit www.sourceinterlink.com.
About MOTOR TREND
MOTOR TREND magazine, a publication of Source Interlink Magazines, LLC, was founded in 1949 and has a circulation of 1.1 million and a total readership of 7.6 million. Internationally recognized as the leading brand in automotive publishing, MOTOR TREND comprises MOTOR TREND magazine, the award-winning web site www.motortrend.com; MOTOR TREND Radio; Truck Trend; a MOTOR TREND channel on YouTube (www.youtube.com/motortrend), MOTOR TREND International Auto Shows; internationally syndicated content; and the renowned MOTOR TREND Car, Sport/Utility and Truck of the Year Awards Program.
About DIRT RIDER
DIRT RIDER is the largest off-road motorcycle magazine. It delivers high quality, informative and entertaining coverage of all forms of off-road motorcycle recreation. The readers range from serious motocross racers to recreational trail riders. They are active participants and want to learn more about the bikes, parts, gear and riding techniques that will help them enjoy their passion.
Press Contacts for blinkx
+44 207 869 8328
+1 (415) 321 1894
Citigroup Global Markets Ltd
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+44 (0)207 986 9756
Press Contacts for Source Interlink Companies
+1 (310) 531 5994
+1 (818) 992 4353