SAN FRANCISCO, CALIF. — August 1, 2012— blinkx, the world’s largest and most advanced video search engine, today announced a partnership with Kiplinger, the award winning publisher of business forecasts and personal finance advice, to give blinkx users access to informative videos on everything from stock tips to smart saving suggestions. Leveraging its unique AdHoc platform, blinkx will place contextually relevant advertising against these videos and share resulting revenue with Kiplinger.
Publisher of Kiplinger’s Personal Finance, the first magazine to offer money management advice to the American people, Kiplinger has been providing personal money management expertise since 1920. blinkx and Kiplinger will bring that same personal finance coverage to economically inquisitive video viewers, offering useful clips on investing, retirement planning, taxes, insurance, real estate, buying and leasing a car, health care, travel, financing college and more.
“We’re delighted to offer Kiplinger’s library of sound, unbiased personal finance reporting to our audience,” said Suranga Chandratillake, founder and CEO of blinkx. “Kiplinger’s is one of the most trusted and well-respected sources for consumers seeking financial advice, and we’re very pleased that this content will now be easily searchable on blinkx.com.”
“Whether you’re a recent graduate coping with student loans and credit card debt, or a parent looking for tips on tax breaks and coupon-free grocery savings, our video library has helpful personal finance advice for you," said Doug Harbrecht, New Media Director at Kiplinger. “We’re pleased to partner with blinkx to increase our exposure to new audiences and to make our video reports easily searchable for consumers around the world."
As the pioneer in video search technology, blinkx has built a reputation as the smartest way to find rich media on the Web. The company has signed more than 800 partners and indexed over 35 million hours of video and audio content to date.
blinkx plc (LSE AIM: BLNX) is the world's largest and most advanced video search engine. Today, blinkx has indexed more than 35 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx's founders set out to solve a significant challenge – the growing amount of TV and user-generated content on the Web means keyword-based search technologies only scratch the surface. blinkx's patented search technologies listen to—and even see—video on the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world's most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.
For nine decades, the Kiplinger organization has led the way in personal finance and business forecasting. Founded in 1920 by W.M. Kiplinger, the company developed one of the nation's first successful newsletters in modern times. The Kiplinger Letter, launched in 1923, remains the longest continuously published newsletter in the United States. In 1947, Kiplinger created the nation's first personal finance magazine. Kiplinger.com is the fastest growing Web site in the personal finance space. Located in the heart of our nation's capital, the Kiplinger editors remain dedicated to delivering sound, unbiased advice for your family and your business in clear, concise language. Become a fan of Kiplinger on Facebook or Kiplinger.com and follow Kiplinger on Tumblr and Twitter.
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