SAN FRANCISCO, CALIF. – November 19, 2008 – blinkx, the world’s largest video search engine, today announced a partnership with Howcast. Howcast.com is the latest addition to blinkx’s ever-expanding collection of how-to video sites, including ExpertVillage.com, Growing Wisdom and HowTo.tv. Through these partnerships, viewers now have an extensive library of visual aides to help them master a wide range of skills, from surviving a trip to the mall to making a protein smoothie, and more. Leveraging its unique AdHoc platform, blinkx will also place contextually relevant advertising against these videos, and share resulting advertising revenue with the partners.
“How-to videos are in very high demand right now. Many people are strong visual learners and find video extremely useful in figuring out how to accomplish something new,” said Suranga Chandratillake, founder and CEO of blinkx. “We’re thrilled to partner with some of the world’s leading how-to video sites, most recently Howcast.”
As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 420 partners and 32 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech-recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.
blinkx plc (LSE AIM: BLNX) is the world's largest and most advanced video search engine. Today, blinkx has indexed more than 32 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx's founders set out to solve a significant challenge – as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx's patented search technologies listen to – and even see – the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world's most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.
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