San Francisco, CALIF. - April 10, 2006 - blinkx, the smartest thing on the Web, today announced a content partnership with Heavy, a top destination for viral video, animation clips, and live-action shorts online. Under the terms of the agreement, blinkx.tv will transcribe and index Heavy's content, making it easy for users to find and watch the most popular viral video straight from www.blinkx.tv.
blinkx.tv users will now have access to hundreds of hours of Heavy.com's offbeat content, which includes signature animations and short videos such as "Behind the Music that Sucks," "American Suck Countdown," "Contagious," "Blisster" and the "Tourettes Cowboy machinima."
"With the rising popularity of video content on the Web, more and more people are turning to blinkx.tv to find a wide range of content from news to sports to entertainment," said Suranga Chandratillake, co-founder of blinkx. "We're delighted to partner with Heavy to bring humorous and racy content to our users."
"We are proud to be partnering with blinkx as their innovative approach to searching rich media will help online users have greater access to our deep video content library," said Simon Assaad, co-CEO of Heavy.com. "We are excited to make Heavy's content fully searchable through blinkx.tv."
blinkx.tv is the only search engine optimized for rich media, using advanced speech recognition technology to understand videos word for word; allowing users to navigate the Web quickly and easily. Whether searching for a particular clip or just looking for an interesting video short, blinkx will automatically index and transcribe Heavy's content and make it fully available directly from www.blinkx.tv.
blinkx, the smartest thing on your computer and on the Web, is changing the way that people think about search. Only blinkx can harness the desktop, Web and TV - unifying content with a one stop search tool. Available to users on the Web at www.blinkx.com and www.blinkx.tv as well as free to download, blinkx automatically and intelligently links to content anywhere and in any format, on the Web, on the desktop and even on TV. blinkx's conceptual toolbar means users are no longer limited to keyword search; instead, blinkx assesses all the information that the user is actively viewing, and automatically recommends and retrieves relevant content, from local, Web and TV searches, based on context. In addition, www.blinkx.tv makes thousands of hours of TV content fully searchable and available on demand for the first time. blinkx is a privately-held company based in San Francisco and London. More information is available at www.blinkx.com.
Heavy.com is the Number 1 digital entertainment brand for 18 - 34 year old guys with more than 10 million unique viewers monthly (Nielsen) and a viral reach of 65 million taste-challenged pop culture junkies. Its programming staples include "Behind the Music that Sucks," "Pimp My Weapon," "Contagious," "The American Suck Countdown" and "Tourettes Cowboy." Portions of Heavy's library of animation and live-action shorts are available for free download to the video iPod and the Sony PSP.
Advertisers on the broadband network include Diesel, Axe, Sony and Nike.