SAN FRANCISCO, CALIF. - April 30, 2008 - blinkx, the world’s largest video search engine, today announced a partnership with Hearst Digital (www.hearstdigital.co.uk), the commercial aggregator of all of the National Magazine Company’s online properties, including Handbag.com. Under the terms of the agreement, Handbag.com’s women’s lifestyle video content is now fully searchable and playable at www.blinkx.com. Leveraging its unique AdHoc platform, blinkx will also place contextually relevant advertising against the footage, and will share resulting advertising revenue with Hearst Digital.
Launched in 1999, Handbag.com became part of the Hearst Digital Network in 2006. The first dedicated women’s lifestyle Web site in the U.K., the site offers expert insight, discussion forums, videos and more on all matters that women are interested in, including fashion, beauty and celebrity gossip. In addition, Handbag.com’s Handbag TV provides video content ranging from next season’s catwalk collections and film trailers to the funniest viral videos on the Web.
“Handbag.com is enormously popular because of its relevant, fresh content for women,” said Suranga Chandratillake, founder and CEO, blinlx. “We are thrilled to add their video content to blinkx.com, giving our women viewers access to high-quality lifestyle videos, on demand and in easy-to-consume formats.”
“We really value the opportunity to share the female point of view with an even larger audience,” said Alex Ballantyne, managing director, Hearst Digital. “Our partnership with blinkx enables us to increase the reach of our content, and brings our compelling forum to women everywhere to share and learn from each another.”
As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 220 partners and 18 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech-recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.
blinkx plc (LSE AIM: BLNX) is the world's largest and most advanced video search engine. Today, blinkx has indexed more than 18 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx's founders set out to solve a significant challenge - as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx's patented search technologies listen to - and even see - the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world's most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.
handbag was the first dedicated women’s lifestyle website to launch in the UK, and is now the market leader with over 1.5 million unique readers every month.
handbag is a stylish, glamorous, trusted and informative editorial title providing the inside track for busy women online on everyday important issues like relationships, health, careers and beauty. With the luxury look of a glossy and the lightening reactions of a daily, handbag offers a breadth of coverage from expert writers, establishing a powerful reputation as the leader in a crowded field.
Launched in 1999, the title was acquired by the National Magazine Co. in October 2006 alongside its subsidiary sites getlippy.com, aimed at 18- to 30-year-old women, allaboutyou.com for women aged over 35 and gomamatoday.com, a pregnancy and birth site. handbag is part of the company’s Hearst digital network.
About The Hearst digital Network
The Hearst digital Network, a division of National Magazines, publishes the following websites: www.handbag.com, www.netdoctor.co.uk, www.getlippy.com, www.allaboutyou.com, www.babyexpert.co.uk, www.cosmopolitan.co.uk, www.prima.co.uk, www.goodhousekeeping.co.uk, www.youandyourwedding.co.uk, www.countryliving.co.uk, www.menshealth.co.uk, www.runnersworld.co.uk.
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