SAN FRANCISCO, CALIF. - April 09, 2008 - blinkx, the world’s largest video search engine, today announced a partnership with the Guardian, one of Britain’s top sources for news. Video content from guardian.co.uk will soon be available at www.blinkx.com. Under the terms of the agreement, blinkx will leverage its AdHoc platform to place contextually relevant advertising against the footage, and will share resulting advertising revenue with the Guardian.
Founded in 1821, The Guardian newspaper is published Monday through Saturday and has remained one of the U.K.’s most popular newspapers. Its Web site, www.guardian.co.uk, has won numerous awards and is widely-regarded as one of Britain’s best electronic daily newspapers. Visitors to www.blinkx.com will have access to a range of the Guardian’s content, from News and Current affairs to Travel and Entertainment.
”News-related searches are undeniably one of the most popular on the Web,” said Suranga Chandratillake, founder and CEO, blinkx. “The Guardian is truly an institution, with a proven commitment to excellence. We’re thrilled to make their coverage available on blinkx.com.”
“The Guardian has always had a long tradition of innovation and quality journalism,” said Steve Wing, head of Research & Development. Guardian News & Media “Our partnership with blinkx will make our content discoverable and available to new audiences world-wide”.
As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 220 partners and 18 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech-recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.
blinkx plc (LSE AIM: BLNX) is the world's most comprehensive video search engine. Today, blinkx has indexed more than 18 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx's founders set out to solve a significant challenge - as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx's patented search technologies listen to - and even see - the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world's most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.
About Guardian News & Media
Guardian.co.uk is the UK’s most popular newspaper website and for the past three years it has been voted the best newspaper on the web at the Webby Awards. The site recorded record traffic of 19,708,711 unique users in January 2008,(audited by ABCe), the highest-ever monthly user figure for a UK newspaper site.
The Guardian recently launched Guardian America, a section of the site tailored for its audience in the U.S. Edited from its Washington Office the site can be found at guardian.co.uk/america.
Unlike most media organisations which are owned by a proprietor or group of shareholders. The Guardian is owned by the Scott Trust, a unique form of media ownership in the UK, which secures the continuity and editorial independence of the Guardian. Not owned by shareholders, dictated to by a press baron or influenced by a political party, Guardian journalists are free to present the truth as they see it.
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