SAN FRANCISCO, CALIF. – June 2, 2009 – blinkx, the world’s largest video search engine, today announced a new partnership with BobVila.com. Clips from home improvement television host Bob Vila’s Web site are now easily available at www.blinkx.com. Leveraging its unique AdHoc platform, blinkx will also place contextually relevant advertising against these videos, and share resulting advertising revenue with BobVila.com.
The most trusted name in home improvement today, Bob Vila established himself as an authority in restoration and repair hosting popular shows “This Old House,” “Bob Vila’s Home Again,” and “Bob Vila.” Since 1996, Mr. Vila has provided home improvement tips and tricks to the Web on his award-winning site, BobVila.com. Clips from the site’s trusted library of do-it-yourself how-to videos are now available at the homeowner’s fingertips at www.blinkx.com.
“People truly value visual aids when it comes to tackling difficult tasks, especially while fixing things around the house,” said Suranga Chandratillake, founder and CEO, blinkx. “We’re excited to introduce our users to this wealth of credible, helpful video content from BobVila.com, the ultimate authority on home improvement.”
“We thrive on providing homeowners with answers to all their questions, and devote ourselves to helping people everywhere improve the quality of their homes,” said Mel Marchand, COO of BobVila.com. “We’re excited to partner with blinkx, a company whose smart technology allows us to extend our reach to even more households worldwide.”
As the pioneer in video search technology, blinkx has built a reputation as the smartest way to find rich media on the Web. The company has made more than 530 partners and indexed over 35 million hours of video and audio content to date.
blinkx plc (LSE AIM: BLNX) is the world's largest and most advanced video search engine. Today, blinkx has indexed more than 35 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx's founders set out to solve a significant challenge – as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx's patented search technologies listen to – and even see – the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world's most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.
BobVila.com is the award-winning, leading destination for the do-it-yourself community from the most trusted name in home improvement. The site ranks as one of the top home improvement sites on the Web. It offers homeowners valuable, factual information to solve their problems and answer their questions at every stage of the home improvement, remodeling and repair process—usually for a specific project they are undertaking.
The extensive content library is updated daily and includes articles, Step by Step How To Videos with written instructions, a blog, video clips from Bob’s 17 years of television programming, forums for homeowners to post and answer questions, tips, a glossary of terms, fix it guides, podcasts and contests. One popular section, MyProjects, allows users to share their own home improvement projects by posting photos and instructions.
Press Contacts for blinkx:
+1 (415) 321 1894
+44 207 869 8328
NOMAD for blinkx
Press Contacts for BobVila.com:
+1 (877) 848 8452 ext. 2