SAN FRANCISCO, CALIF. – June 9, 2009 – blinkx, the world’s largest video search engine, today announced that Senior Vice President of Business Development Federico Grosso will speak at Digital Hollywood’s Advertising 2.0 Conference, taking place at the IAC Building in New York City on Wednesday, June 10. Grosso is scheduled to speak at 3:10 p.m. EDT on the panel titled, “Video Advertising: The Challenges with Scale and How New Consumer Habits Are Driving the Advertising Community to Innovate”.
A well-respected expert on both online advertising and digital media, Grosso has led his team to create long-term partnerships with global brands such as Reuters, MTV Networks, RealNetworks, Nokia, Microsoft and Shell. A digital media veteran with more than a decade of international experience, Grosso is well-qualified to offer unique insight into the world of online video advertising.
Since inception, blinkx has signed more than 530 media partners and indexed over 35 million hours of video content on the Web, fueling its reputation as one of the most intelligent search engines available today.
blinkx’s unrivaled contextual advertising platform for online video, blinkx AdHoc, is designed to enable blinkx’s media partners to place highly relevant advertising against their video content on the Web. blinkx’s AdHoc platform has revolutionized video advertising by matching compelling, customized, TV-style ads to audiences on the Video Web. It is unique because it was built from the ground up to address rich media, resulting in more effective marketing for advertisers, higher monetization for content owners, and, most importantly, a useful, non-disruptive experience for users.
blinkx plc (LSE AIM: BLNX) is the world's largest and most advanced video search engine. Today, blinkx has indexed more than 35 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx's founders set out to solve a significant challenge – as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx's patented search technologies listen to – and even see – the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world's most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.
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