blinkx Adds BBC To Video Search Engine; Releases Online Video Study » |
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28 February 2008 |
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By Allen Stern |
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blinkx continues its distribution deals, this time with the BBC. This news comes after a variety of other distribution deals including PodShow and Kiplinger. All BBC iPlayer content will be indexed to make it easily searchable and they will offer a quick preview before the jump. The company claims more than 220 partners and 18 million hours of indexed video and audio content in their search engine.
blinkx also released a summary of their findings from a survey on TV and online video usage. Some of the highlights include:
* 78% of adults who watch television use the web while doing so
* 35% report doing so often or always
* 62% of double-dippers surf for content related to what they're watching
* 40% of them look for products/services that appeared in or were advertised during the program they're watching
* 39% of them look for upcoming/related events
* When it comes to watching video or television content online, twice as many online adults typically watch full-length television shows, movies, or sporting events, as compared to user-generated content (25% vs. 13%, respectively).
* When it comes to finding Internet video content, consumer behavior is almost equally divided between search engines and users going directly to content owner Web sites |
