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Ads Round-Up: Sky Red Button, blinkx Targeting, AOL Images  »

27 April 2010
By Robert Andrews

PaidContent.co.uk

—Sky ads: The satcaster is ending ads on its interactive red-button service for its own channels and some others, saying there’s no demand. It will instead advertise against green-button services. Via MediaWeek.

—blinkx targeting: The video aggregator is adding behavioural targeting to its Ad Hoc video ad network, but only for users browsing Blinkx.com.

—AOL (NYSE: AOL) ads: AOL UK is adding image capability to its Sponsored Listings ad platform (wow, revolutionary). First takers - Streetmap, Supanet and Mail.com are showing the ads. Ads soon from Claims Direct, JML, Marriott and Vodafone (NYSE: VOD) and Optical Express.